The factors affecting the green brand equity of electronic products: Green marketing
نویسندگان
چکیده
منابع مشابه
Green: Marketing, Products and Consumers
The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...
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ژورنال
عنوان ژورنال: Cogent Business & Management
سال: 2015
ISSN: 2331-1975
DOI: 10.1080/23311975.2015.1079351